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The original series, called 'Gogo's', were small plastic figurines made with faces. Crazy Bones were first sold in the United States in February 1998 by Gantner's Cleveland based toy company Toy Craze, Inc. In 1997, Gantner cut a $50,000 deal with Spanish company Magic Box International, Inc for the product and distribution rights for Crazy Bones in the United States. Peter Gantner, a purveyor of POGS, is responsible for bringing Crazy Bones to the United States after learning about their success in Barcelona, Spain. Gogo's Crazy Bones in America United States By favoring tours of scout meetings and the like over television and print advertisements, Toy Craze has also kept its marketing costs to around 10%. Within two years, the company's revenues had grown to nearly $17 million. These Crazy Bones were significantly larger than the normal toys, possibly to reduce risk of choking among young children. Ĭrazy Bones secured a number of high-profile partners, including McDonald's, which included the product as Happy Meal toys nationwide.

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Nearly four million free packs have been distributed. This was a joint venture between Fromm, Segal and Iron Music. Fromm conceived of a musical band based on Crazy Bones in 2000, called B2Krazy. In 19 Fromm and Segal created one of Canada's largest collectible fad in the toy industry.

Crazy bones eggy series#

also created a series of Crazy Bones for the Toronto Blue Jays, a cereal promotion with Cap'n Crunch and another with Wrigley. This promotion was organized by the Canadian marketers of Crazy Bones, a joint venture by Wayne Fromm and Eric Segal of All 4 Fun Consumer Products Ltd.

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Toy demos have also taken place in SkyDome, where children were given free packs and taught how to play Crazy Bones. The product was aggressively marketed to children, and promotional events took place in scout meetings, club groups, fairs, and shows, where free sample packs were distributed. Ī small company at the time of inception, Crazy Bones became a popular fad in the late 90s. This deal was later renegotiated, and the manufacturer was later paid a royalty of sales. Gogos agreed to provide him with inventory with no upfront costs in return for 50% of all profits. Some sources indicate Bill Flaherty, who became President of Toy Craze, also founded the company. Gantner formed Toy Craze in December 1997 with his brother David Gantner and businessman Scott Harris, and the company acquired the distribution rights in the US. Each series has a number of 'rare' pieces that are sought after by collectors and are sold on numerous websites for many times their original value.Ĭrazy Bones was launched in the United States by Peter Gantner after witnessing the success of Barcelona-based GoGos in Spain, which had sold over 350 million packs from its inception in 1996 to 1997. There are hundreds of individual characters, each character having a unique face and name. Ĭrazy Bones is a modern version of this game, played with characters molded from plastic. Games played are reminiscent of marbles and jacks. This ancient pastime is also known as Tabas. 2 Gogo's Crazy Bones in other countriesĬrazy Bones was inspired by a children's game played in Ancient Greece and Rome called 'Astragal' ( Knucklebones), where children played a similar game using sheep's knucklebones.